Passion for sports gathers athletes from different horizons around one goal: to excel oneself.

SweetZpot gathers great minds from around the world in Norway with one goal: we work side by side with passion, creating what you need to go beyond your limits.

Discover the team - Join the team

Core Team

Håvard K. Bjor

Chief Executive Officer

Arne Laugstøl

Chief Technology Officer

Sagar Sen

VP of Product Development

Tomás Ruiz-López

VP of Software Development

Yuanrui Li

VP of Design

Tore Sandberg


Morten Borch

Chairman of the Board

SweetZpot is a tech start-up which designs a unique sensor with a patented technology. This new generation sensor measures angles and force; if connected to our handmade applications, data are available on a smartphone in real-time. It opens new possibilities with a wide range of applications. Our rowing products are only a beginning and lead the way to biathlon, running, cycling... the future of sport is coming! Health is also a vast playground which is of big interest for us.

We are based in Oslo, Norway, and we have one office in Madrid, Spain. We are backed by many investors. Our team comes from different horizons which strengthens our expertise and ensures a great atmosphere.

If you are interested in being part of our team, please send us your resume to